Extended Dataset Description

Daily Point of Sale data (POS) for global CPG companies. Granular to UPC scan level data for 50,000+ products and growing. DecaData has mapped UPC scan ->Brand -> Corporate owner (Private or Public) with point in time corporate ownership accuracy through the lifetime of the data (2007). We have the ability to deliver near real-time transactional data to feed the evaluation process for Quant, Discretionary and Quantamental strategies.

Our POS data is NOT a guess at what is being purchased via a credit card panel, it IS what is in the basket – which items that are actually being purchased across our growing universe of stores.