Extended Dataset Description

OUR FOCUS

Huq Industries’ proprietary geo-location solution deliver the market’s most accurate insights into consumers’ real-world activities. Powered by an extensive global network of app partners and a broad panel of users, Huq’s GDPR-compliant analytics map to an ever-growing number of consumer brands and empower a number of investment use cases.

KEY USE-CASES

• Strategy Development
Incorporate insights from consumer real-world behaviour into forward-looking predictions of same store sales, revenues and other consumer brand and hospitality industry KPIs.

• Risk Management
Identify early indications of slippage in market share and brand loyalty across a broad range of consumer-led sectors. Qualify change with rich geo-demographic profile data.

• Idea Generation
Refine single stock or pairs trading strategies based on analysis of real world consumer trends.

PANEL SPECIFICATIONS

• 1000’s of app partners provide consistent supply, and a broad panel base
• 4.5BN monthly real-world interaction events recorded within our dataset
• 61M unique consumer profiles available through our global panel history
• 239 countries covered, with strong emphasis on US / European markets
• 100% first-party data that is GDPR-complaint.

KEY FEATURES

• Clean and compliant
Highly-structured API delivery of GDPR-compliant event histories supporting quantitative research pursuits.

• Pre-mapped securities
Offline events mapped to brands and companies using Bloomberg’s OpenFIGI identifier mapping schema.

• Cloud-based support
Cloud-based analysis tools are made available to support data visualisation and investigation.

• History and frequency
Data updated on a daily basis; historical datasets of over two years provided for backtesting purposes.

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