Alternative Data by the Numbers

Last updated: Mar-6-2018

This page contains relevant facts and figures related to the alternative data industry for institutional investors. Unless otherwise noted, these figures are per internal estimates or based on our database of providers.

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Alternative Data Providers: 254

Median experience: 5 years

Median employees: 33


Alternative Data industry projected to be worth $350mm in 2020

  • Market size for alternative data estimated between $183 – $200mm in 2016, and projected to double in 4 years. (Value Walk – subscription requiredQuartz)

Percentage of funds that use or expect to use alternative data: 78%, per EY Global HF and Investor Survey (up from 52% in 2016)

Percentage of firms with a Dedicated Data Lead: 42%, per Jefferies Prime Services

Percentage of all data in circulation created in last two years: 90%, per IBM

Data source with greatest number of providers: Social / Sentiment Data

Highest grossing data source: Credit / Debit Card Data

Five most popular data types: Social  / Sentiment Data, Private Company Data, Credit Card Data, Supply chain data, and Web data, per EY Global HF and Investor Survey 


Number of Alternative Data Providers

Note: Represents numbers through 2016YE, the Alternative Data Providers statistic above the chart is through 2017YTD


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